The media
We start from the reality that the world has more phones than PCs and televisions combined.
It is the most interactive and personal device, and the most commonly used during the day.

The need
Cell phones perform three functions: they serve to communicate, to buy time and to waste time.
Our goal is to provide different content to meet those needs.

The content
We are guided by the concept of “My Time” and from that we develop original audiovisual content for the “…meanwhile…”

Mobile technology replaces the traditional concept of “prime time” of TV networks, a concept coined in the traditional media as a selling tool for advertisers when coming up with mass communication strategies, trough the concept of “my time “ I see the content I want, when I want, without submitting to fixed hours.

We develop content for that “…meanwhile…” that personal not transferable time, of enjoyment and recreation, and of entertainment. We aim to entice consumers in their own time and personal space; our products can be used in public transport, in a taxi, waiting to be treated in a public office or in the waiting room of a clinic.